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Marketplace masters: how professional service firms compete to win

Author: Lowe, Suzanne C. Publisher: Praeger, 2004.Language: EnglishDescription: 252 p. : Graphs ; 24 cm.ISBN: 0275981193Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.13 .L69 2004
(Browse shelf)
Available 001176035
Total holds: 0

Includes bibliographical references and index


Marketplace Masters How Professional Service Firms Compete to Win Contents Case Studies Acknowledgments Part I Why Professional Service Firms Must Pursue Marketplace Mastery 1 Competing in the Professional Service Arena 2 Looking Out 3 Digging Deeper 4 Embedding Innovation Part II Portraits of Marketplace Masters 5 Case Studies: Looking Out 6 Case Studies: Digging Deeper 7 Case Studies: Embedding Innovation Part III Becoming a Marketplace Master 8 Assess Your Firm's Readiness to Build a Market-Driven Infrastructure 9 Make the Case to Build a Market-Driven Infrastructure Notes Index vii ix 3 15 27 59 79 107 163 197 227 235 245

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