Marketplace masters: how professional service firms compete to win
Author: Lowe, Suzanne C. Publisher: Praeger, 2004.Language: EnglishDescription: 252 p. : Graphs ; 24 cm.ISBN: 0275981193Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.13 .L69 2004
(Browse shelf) 001176035 |
Available | 001176035 |
Includes bibliographical references and index
Digitized
Marketplace Masters How Professional Service Firms Compete to Win Contents Case Studies Acknowledgments Part I Why Professional Service Firms Must Pursue Marketplace Mastery 1 Competing in the Professional Service Arena 2 Looking Out 3 Digging Deeper 4 Embedding Innovation Part II Portraits of Marketplace Masters 5 Case Studies: Looking Out 6 Case Studies: Digging Deeper 7 Case Studies: Embedding Innovation Part III Becoming a Marketplace Master 8 Assess Your Firm's Readiness to Build a Market-Driven Infrastructure 9 Make the Case to Build a Market-Driven Infrastructure Notes Index vii ix 3 15 27 59 79 107 163 197 227 235 245
There are no comments for this item.