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Lan hai zhan lue: chao yue chan ye jing zheng kai chuang quan xin shi chang

Author: Kim, W. Chan ; Mauborgne, RenéeINSEAD Area: StrategyPublisher: Commercial Press, 2005.Language: Chinese (China)Description: 264 p. : Ill. ; 25 cm.ISBN: 7100048087Type of document: INSEAD BookBibliography/Index: Includes bibliographical referencesAbstract: Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, the authors argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries, they argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves - which the authors call "value innovation" - create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant, and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
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Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Book Asia Campus
INSEAD Publications Display
Print HD30.28 .K56 2005
(Browse shelf)
900096599
Available 900096599
INSEAD Book Asia Campus
INSEAD Publications Display
Print HD30.28 .K56 2005
(Browse shelf)
900096607
Available 900096607
Total holds: 0

Includes bibliographical references

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In a book that challenges everything you thought you knew about the requirements for strategic success, the authors argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries, they argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves - which the authors call "value innovation" - create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant, and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

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