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Business classics: fifteen key concepts for managerial success

Series: Harvard Business Review reprint series Publisher: Harvard Business School Press, 1991.Language: EnglishDescription: 182 p. ; 25 cm.Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6954.5 .B87 1991
(Browse shelf)
001119563
Available 001119563
Total holds: 0

Digitized

Harvard Business Review Business Classics: Fifteen Key Concepts for Managerial Success Contents 1 Marketing Myopia Theodore Levitt 13 One More Time: How Do You Motivate Employees? Frederick Herzberg 23 Skills of an Effective Administrator Robert L. Katz 36 The Power to See Ourselves Paul J. Brouwer 44 Barriers and Gateways to Communication Carl R. Rogers and F.J. Roethlisberger 51 What Makes a Good Salesman David Mayer and Herbert M. Greenberg 58 Managing for Business Effectiveness Peter F. Drucker 66 Computer Data Bases: The Future Is Now Richard L. Nolan 83 Decision Trees for Decision Making John F. Magee 96 Myth of the Well-Educated Manager J. Sterling Livingston 115 How to Choose a Leadership Pattern Robert Tannenbaum and Warren H. Schmidt 125 "What Do You Mean I Can't Write?" John Fielden 134 Split Roles in Performance Appraisal H.H. Meyer, E. Kay, and J.R.P. French, Jr. 141 Job Enrichment Pays Off William J. Paul, Jr., Keith B. Robertson, and Frederick Herzberg 159 Breakthrough in Organization Development R.R. Blake, J.S. Mouton; L.B. Barnes, L.E. Greiner

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