Branding in China: the media platforms reaching 1.3 billion consumers
Publisher: China Knowledge Press, 2005.Language: EnglishDescription: 355 p. : Graphs/Ill./Maps/Photos ; 21 cm.ISBN: 9814163058Type of document: Book
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.3 .B736 2005
(Browse shelf) 001186794 |
Available | 001186794 |
Digitized
Branding in China The media platforms reaching 1.3 billion consumers Contents Acknowledgements.......................................................................... 12 Overview Taking a Media Perspective ..................................................................... 16 Introduction Will Western Branding Methods Work in China? A Raging Brand War in China Beware the Advertising Message Advertising Regulations Growth of Advertising in China ............................................................... 41 A Non-existent Advertising Industry The Return to Advertising Development during the 1980s Enter Foreign Advertising Advertising in the Past Decade The Media Platforms ............................................................................. 51 Market Overview Purchasing Power Reaching the Chinese Consumers Measuring the Google box Going Radio Ga-Ga Advertising in the Print Media The Great Outdoors Internet - The New Media Rage Development of Media Platforms LookingForward ................................................................................... 147 Beijing 2008 Olympics and Shanghai 2010 World Expo Challenges Ahead Ranking of Top Worldwide and Local Advertising Agencies..... 152 Directory of Advertising and Public Relations Companies........ 172 Directory of Media Companies in China....................................... 188 Media Rates..................................................................................... 290
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