INSEAD Library

Virtual handshake was awarded by ForeWord Magazine "Book of the Year" and clinched the Gold award

Includes bibliographical references and index and glossary

Digitized

The virtual handshake Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xiii 3 10 20 Building Relationships Face to Face and Virtually .................................. 2 The Seven Keys to a Powerful Network . . . . . . . . . . . . . . . . . . . . . 3 Face-to-Face Versus Virtual Communications . . . . . . . . . . . . . . . . . 1 Who Do You Know? Social Software 4 Introduction to Social Software . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Building Your Virtual Pksence . . . . . . . . . . . . . . . . . . . . . . . . . . 6 E-mail Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Relating in Real-Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Social Network Sites and Virtual Communities . . . . . . . . . . . . . . . . 9 Blogs (Web Logs) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Relationship Capital Management Software ................. 11 Software to Help You Meet Face to Face . . . . . . . . . . . . . . . . . . . . 12 The Future of Social Software . . . . . . . . . . . . . . . . . . . . . . . . . . You Are the Virtual You 13 Netiquette 39 44 50 56 63 73 85 90 93 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 14 Manage the E-Mail Deluge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 15 The Virtual You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124 16 Privacy. Safety. and Other Concerns ...................... 135 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149 18 Increase Your Competence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 19 Raise the Relevance of Your Network . . . . . . . . . . . . . . . . . . . . . 165 20 Build Strong Ties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170 17 Improve Your Character The Seven Keys to a World-Class Network 2 1 Increase the Quality and Quantity of Information 22 23 . . . . . . . . . . . . 178 Multiply the Number of People in Your Network . . . . . . . . . . . . . . 184 Double Your Diversity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192 Turning Theory into Action: Online Networks i n Your Job. Career. and Life 2 4 Ten Simple Steps to Radically Improve Your Network Online 2 5 Finding a Job 26 27 28 29 30 . . . . . . 201 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203 Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210 Business Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213 Volunteering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216 Afterword: How This Book Was Born . . . . . . . . . . . . . . . . . . . . . . 220 B Appendices Appendix A: The Network Valuation FormulaSM . . . . . . . . . . . . . . . 225 Appendix B: How to Use This Book t o Grow Your Network . . . . . . . . 227 229 Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Endnotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .251 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .267 About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269