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Global marketing management: a casebook

Author: Quelch, John A. ; Bartlett, Christopher A.Publisher: Thomson South-Western, 2006.Edition: 5th ed.Language: EnglishDescription: 680 p. : Graphs/Photos ; 24 cm.ISBN: 0324322844Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5411 .Q84 2006
(Browse shelf)
Available 900183123
Book Europe Campus
Main Collection
Print HF1416 .G56 2006
(Browse shelf)
Available 001158173
Total holds: 0

Includes bibliographical references


Global Marketing Management Table of Contents Part I Designing Strategies for Global Competition Philips vs. Matsushita: A New Century, A New Round Global Wine Wars: New World Challenges Old (A) Tesco Plc. Li Et Fung: Beyond "Filling in the Mosaic," 1995-1998 Hikma Pharmaceuticals 1 4 19 38 54 69 Part II Global Expansion Strategies Bajaj Auto Ltd. Mary Kay Cosmetics: Asian Market Entry Real Madrid Club de Fútbol Brioni BRL Hardy: Globalizing an Australian Wine Company 77 80 104 132 151 171 Part III Global Marketing Programs Sony Corporation: Car Navigation Systems Planet Reebok (A) Heineken N.V.: Global Branding and Advertising DHL Worldwide Express Acer America: Development of the Aspire 189 192 225 253 262 278 Part IV Marketing in Emerging Markets Zucamor S.A.: Global Competition in Argentina Jollibee Foods Corporation (A): International Expansion Harlequin Romances - Poland (A) Gillette Indonesia Koç Holding: Arçelik White Goods 295 298 318 335 356 368 Part V Managing International Partners and Alliances Loctite Corporation - International Distribution Pechazur Milkpak Limited - International Joint Venture MasterCard and World Championship Soccer WWF 383 386 403 423 438 464 Part VI Organizing and Managing Global Marketing Operations McKinsey Et Company: Managing Knowledge and Learning PEtG Japan: The SK-II Globalization Project Silvio Napoli at Schindler India (A) Samsung Electronics Company: Global Marketing Operations Bausch Et Lomb: Regional Organization 487 491 507 525 540 56 7 Part VII Social Enterprise and Global Marketing Genzyme's Gaucher Initiative: Global Risk and Responsibility IBM On Demand Community ACCION International Amnesty International World Vision International's AIDS Initiative: Challenging a Global Partnership 583 587 605 617 643 663

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