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Marketing scales handbook: a compilation of multi-item measures

Author: Bruner, Gordon C. ; Hensel, Paul J.Publisher: American Marketing Association, 1996.Language: EnglishDescription: 1045 p. ; 24 cm.ISBN: 0877572615Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .B785 1996 Vol.2
(Browse shelf)
000457733
Available 000457733
Total holds: 0

Includes bibliographical references and index

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