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P and G Japan: the SK-11 globalization project
Author: Bartlett, Christopher A. Publisher: Harvard Business School Publishing, 2003.Language: EnglishType of Content: InterviewType of document: AudiovisualNote: Product no. 304803 Video tape is at the General Information Desk. Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the decision, and outline key lessons for Procter and Gamble.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Archives | CD Rom |
DVD 071
(Browse shelf) 900244374 |
Consultation only | 900244374 |
Total holds: 0
Product no. 304803 Video tape is at the General Information Desk.
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the decision, and outline key lessons for Procter and Gamble.
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