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Marketing channels: international edition

Author: Coughlan, Anne T. ; Anderson, Erin ; Stern, Louis W.INSEAD Area: MarketingPublisher: Prentice Hall, 2006.Edition: 7th ed.Language: EnglishDescription: 555 p. ; 24 cm.ISBN: 0131275550Type of document: INSEAD BookBibliography/Index: Includes indexAbstract: This is the leading MBA and executive-level textbook on channels of distribution. The first edition appeared in 1972 and is considered to have shaped the subject as it is taught. This edition will supersede the 6th edition. Copyright 2001. List(s) this item appears in: INSEAD Women Authors
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.129 .S75 2006
(Browse shelf)
900095468
Consultation only 900095468
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.129 .S75 2006
(Browse shelf)
900095450
Available 900095450
Total holds: 0

Includes index

This is the leading MBA and executive-level textbook on channels of distribution. The first edition appeared in 1972 and is considered to have shaped the subject as it is taught. This edition will supersede the 6th edition. Copyright 2001.

Digitized

Marketing channels Preface xvii PART I: INTRODUCTION 1 Chapter 1 Marketing Channels: Structure and Functions 1 PART 11: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY 40 Chapter 2 Segmentation for Marketing Channel Design: 40 Service Outputs Chapter 3 SupplyBide Channel Analysis: Channel Flows and Efficiency Analysis 72 Chapter 4 Supply-side Channel Analysis: Channel Structure 112 and Intensity Chapter 5 Gap Analysis 154 PART111: Chapter 6 CHANNEL IMPLEMENTATION 196 Channel Power: Getting It, Using It, Keeping It 196 Chapter 7 Managing Conflict to Increase Channel Coordination 243 Chapter 8 Chapter 9 Strategic Alliances in Distribution Vertical Integration in Distribution 289 330 PARTIV: CHANNEL INSTITUTIONS 3 77 377 436 470 512 Chapter 10 Retailing Chapter 11 Wholesaling Chapter 12 Franchising Company Index Name Index Subject Index 535 541 529 Chapter 13 Logistics and Supply Chain Management

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