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The World's greatest brands

Author: Kochan, Nicholas Publisher: Macmillan, 1996.Language: EnglishDescription: 188 p. : Ill./Photos ; 28 cm.ISBN: 0333664191Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .W67 1996
(Browse shelf)
Available 001174246
Total holds: 0


The World's Greatest Brands Contents PREFACE ACKNOWLEDGEMENTS INTRODUCTION Context The origins of branding Values and visions Brands for the next century -- future trends Assessing the world's greatest brands viii ix x THE WORLD'S TOP 100 BRANDS THE WORLD'S TOP BRANDS BY SECTOR TOP BRANDS LISTED BY WEIGHT, LENGTH, BREADTH AND DEPTH xvi xix xxvii The Brands 1

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