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What price vertigo?

Author: Popescu, Ioana INSEAD Area: Decision SciencesPublisher: Fontainebleau : INSEAD, 2006.Language: EnglishDescription: 5 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.Pedagogical Objectives: The objectives are: discussion of price differentiation dimensions, market segmentation, demand modelling, consumer surplus, price optimization with deterministic (linear) demand and various constraints (capacity, fairness), and the marginal revenue rule. The case can also provide an opportunity to build small pricing models using Excel solver.
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INSEAD Case Asia Campus
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The objectives are: discussion of price differentiation dimensions, market segmentation, demand modelling, consumer surplus, price optimization with deterministic (linear) demand and various constraints (capacity, fairness), and the marginal revenue rule. The case can also provide an opportunity to build small pricing models using Excel solver.

The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.

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