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From main street to cyber street: a series on changes in the practice of communication

Author: Nair, Basskaran Publisher: Eastern Universities Press, 2003.Language: EnglishDescription: 122 p. ; 23 cm.ISBN: 9812102264Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD52 .N35 2003
(Browse shelf)
Available 900095344
Total holds: 0

Includes bibliographical references and index


contents. From Main Street To Cyber Street From Main Street To Cyber Street Preface chapter one lntroduction lnternet and lssues Management Agenda-Setting Role of the lnternet References Understanding Main Street Issues Management lntroduction Approaches in lssues Management Roles and Responsibilitiesof the lssues Management Managers Op-editorial as an lssues Management Tool Persuasion: The Haart of lssues Communication Nation States: lssues Management's Global Vision and Local Execution References Understanding Cyber Street Issues lntroduction Audience in the lnternet Age Lawless Freedom Can Be Confined Whose Law in Cyberspace? Case Study: Australia Case Study: Yahoo! No Law Needed: lnternet Activist Law Needed for National lssues on the Net Shaping Public Perception in Cyberspace References Corporate Social Responsibility lntroduction Regulating Social Responsibility Historical Backdrop t o CSR Ethics, CSR and Financial Responsibility Credibilty - An Issue for Management Checklist on CSR References vi chapter two 7 chapter three 23 chapter four CONTENTS W fii chapter five Internet and Global Activism lntroduction How Significant is Global Activism? Global Activism What are the Issues? Who are the Players? Where is the Battlefield? Protests and Public Opinion Oxygen of Publicity Stop the Flow Increase the Flow Maintain the Flow You Have Dissent: Another Cyber Attack Cyber Activism in China References Digital Rights and Wrongs lntroduction The Function of Gatekeepers The US Copyright Law Technology: Through What Channel Copyright Act: Digital Dodge Audience: Sailing Close t o the Wind No Online Privacy for Employees Message Management: Community Standards Through What Channel: Distribution References Tools and Techniques lntroduction lssues Management: Case Study Role of the Media in lssues Management Campaigns Outcome and Lessons lssues Management Contingency Template Contingency Planning Template lssues Cycle Management Stage One - Origin Stage Two - Mediation and Call for Action Stage Three - Organisation Stage Four - Resolution References chapter six chapter seven Bibliography Index iv CONTENTS

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