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Manage for profit, not for market share: a guide to greater profits in highly contested markets

Author: Simon, Hermann ; Bilstein, Frank F. ; Luby, FrankPublisher: Harvard Business School Press, 2006Language: EnglishDescription: 232 p. : Graphs ; 24 cm.ISBN: 1591395267Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HG4028 .P7 S56 2006
(Browse shelf)
001173982
Available 001173982
Total holds: 0

Includes bibliographical references and index

Digitized

Manage for Profit Not for Market Share A Guide to Greater Profits in Highly Contested Markets Contents 1. Choose Profit over Market Share / 1 2. Learn to Compete Peacefully / 27 3. Change the Way You Form Your Assumptions / 45 4. Use Internal Data to Find Profit Opportunities / 65 5. Uncover Preferences and Willingness to Pay / 83 6. Optimize Your Marketing Mix to Capture the Highest Additional Profit / 107 7. Raise Your Prices to Get the Profit You Deserve / 127 8. Don't Ingratiate Yourself with Customers / 151 9. Align Your Incentives to Focus on Profit / 171 10. Get Your Market Communication Under Control / 187 11. Epilogue--It's Time to Cash in Your Profit Opportunities / 203 Notes / 213 Acknowledgments / 221 Index / 223 About the Authors / 231

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