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Advertising to children in China

Author: Chan, Kara ; McNeal, James U.Publisher: Chinese University Press, 2004.Language: EnglishDescription: 206 p. : Graphs/Ill. ; 23 cm.ISBN: 9629961423Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5813.42 .C4 C43 2004
(Browse shelf)
001185051
Available 001185051
Total holds: 0

Includes bibliographical references and index

Digitized

Advertising to Children in China Table of Contents List of Tables, Figures and Appendices ................................................. vi Plates .................................................................................................... ix Chapter 1 Children as Consumers in China .......................................... 1 Chapter 2 Role of Mass Media in the Consumer Socialization of Chinese Children: Putting Advertising in Focus ......................................... 23 Chapter 3 Children's Understanding of Television Advertising .................................................................... 43 Chapter 4 Children's Trust in Television Advertising ....................... 65 Chapter 5 Children's Attention to and Liking of Television Advertising .................................................. 81 Chapter 6 Parent-Child Communication about Consumption and Advertising ....................................... 97 Chapter 7 Parents' Attitudes toward Television Advertising and Children's Advertising ...................... 115 Chapter 8 Content Analysis of Television Commercials Targeted to Chinese Children ...................................... 129 Chapter 9 Regulating Children's Advertising in China .................... 153 Chapter 10 Advertising to Children in China: Summary, Conclusions, and Implications .................................... 175 Bibliography ..................................................................................... 189 Subject Index .................................................................................... 203

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