Persuade your customers to pay more
Author: Brooks, Ian Publisher: Brooks on business, 2002. ; Nahanni, 2002.Language: EnglishDescription: 172 p. : Ill. ; 20 cm.ISBN: 095835068XType of document: Book
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.31 .B76 2002
(Browse shelf) 32419001173859 |
Available | 32419001173859 |
Digitized
Persuade your Customers to Pay More Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 A final word "Why should I pay more?" ............................................. 1 Slashing the price? Think twice,............................................... 5 Myths about pricing ..............................................19 Facts about pricing ............................................... 37 Value is everything ............................................... 55 The zones of basic value ...................................... 75 The zones of higher value ................................... 95 Persuading your customers to pay more ............ 115 Handling price objections .................................. 133 How to profit from your relationships .............. 147 Your next steps .................................................. 165 ............................................................................ 168 About the author ........................................................................... 169 Other books by Ian Brooks ........................................................... 170
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