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Selling dreams: how to make any product irresistible

Author: Longinotti-Buitoni, Gian Luigi ; Longinotti-Buitoni, KipPublisher: Simon and Schuster, 1999.Language: EnglishDescription: 335 p. ; 24 cm.ISBN: 0684850192Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.15 .L66 1999
(Browse shelf)
Available 001173735
Total holds: 0

Includes bibliographical references and index


Selling Dreams How to Make Any Product Irresistible Contents Introduction 1 The Shaping of Dreams 2 The Business of Selling Dreams 3 Dreamketing: Reaching the Customers' Dreams 4 The Customer: A Dreamer in Search of Surprise 5 The Dream-Makers: The Creators 6 Redefining Excellence 7 Financing Creativity 8 Conclusions Acknowledgments Selected Bibliography Index 11 21 52 94 146 190 233 274 299 313 315 319

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