Selling dreams: how to make any product irresistible
Author: Longinotti-Buitoni, Gian Luigi ; Longinotti-Buitoni, KipPublisher: Simon and Schuster, 1999.Language: EnglishDescription: 335 p. ; 24 cm.ISBN: 0684850192Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.15 .L66 1999
(Browse shelf) 001173735 |
Available | 001173735 |
Includes bibliographical references and index
Digitized
Selling Dreams How to Make Any Product Irresistible Contents Introduction 1 The Shaping of Dreams 2 The Business of Selling Dreams 3 Dreamketing: Reaching the Customers' Dreams 4 The Customer: A Dreamer in Search of Surprise 5 The Dream-Makers: The Creators 6 Redefining Excellence 7 Financing Creativity 8 Conclusions Acknowledgments Selected Bibliography Index 11 21 52 94 146 190 233 274 299 313 315 319
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