Essential readings in marketing
Author: McAlister, Leigh ; Bolton, Ruth N. ; Rizley, RossPublisher: Marketing Science Institute, 2006.Language: EnglishDescription: 196 p. ; 26 cm.ISBN: 0965711455Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HF5410 .M33 2006
(Browse shelf) 900250174 |
Available | 900250174 | |||
|
|
Europe Campus Main Collection |
HF5410 .M33 2006
(Browse shelf) 32419001173602 |
Available | 32419001173602 | |||
|
|
Middle East Campus Main Collection |
HF5410 .M33 2006
(Browse shelf) 500009268 |
Available | 500009268 |
Includes bibliographical references and index
Digitized
Essential Readings in Marketing Contents Introduction Toward a Common Knowledge Base 1 1 2 3 4 5 6 7 8 9 New Products, Growth, and Innovation Branding and Brand Equity Metrics Linking Marketing to Financial Performance Managing Relationships with Customers and Organizations The Role of Marketing Research Tools Marketing Mix Customer Insight Strategy 7 25 35 47 63 81 105 141 165
There are no comments for this item.