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China CEO: voices of experience

Author: Fernandez, Juan Antonio Publisher: Wiley, 2006.Language: EnglishDescription: 301 p. ; 22 cm.ISBN: 0470821922Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6951.2 .F47 2006
(Browse shelf)
Available 900250173
Book Europe Campus
Main Collection
Print HD6951.2 .F47 2006
(Browse shelf)
Available 001380773
Total holds: 0

Includes index


China CEO: voices of experience Foreword: China: A Must-win Market Introduction: Opportunity and Challenge Chapter 1 Qualities o f a Successful International M a n a g e r in China : lnterviewee Credentials The Right Stuff for China? Conclusion Chapter 2: M a n a g i n g Chinese Employees The Problem: China's White-collar Workforce Shortage The Solution: HR Best Practices Best HR Defense: Building Employer-Employee Guanxi Conclusion Chapter 3: Working With Business P a r t n e r s Stay Single or Marry (to JV, or Not to JV)? Partner Selection, Partnership Terms Managing the Partner-to-partner Relationship Conclusion Chapter 4: Communicating With Headquarters Communications Challenges Growth Phases in China Operations Ideal China-to-headquarters Communications Conclusion Chapter 5: Facing Competitors Global Rivals (Fellow MNCsl Emerging Domestic Opponents Strategies for Battling Chinese Competitors Conclusion Chapter 6: Battling Intellectual Property Rights Infringers China's Long History of IPR Infringement Reports from the IP Battle Front Strategies for Battling IPR Pirates Conclusion Chapter 7: Winning Over Chinese Consumers The Lure of 1.3 Billion Customers Regulatory Challenges Logistical Difficulties Tough Customers Best Practices for Reaching Chinese Consumers Conclusion Chapter 8: Negotiating With the Chinese Government Pendulum Swings: The Government's Changing Mindset The New Chinese Bureaucrat The Need for Special Guanxi Negotiating With the Government Business-to-government Best Practices Conclusion Chapter 9: Living in China Life In China for the Expatriate Manager Life in China for the Expatriate Family Best Practices for Helpmg Expatriate Families Adapt to Living in China Conclusion Chapter 10: Conclusion Appendix: Research Methodology Index

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