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Why entrepreneurs should eat bananas: one hundred and one inspirational ideas for growing your business and yourself

Author: Tupman, Simon Publisher: Cyan, 2006. ; Marshall Cavendish Business, 2006.Language: EnglishDescription: 169 p. : Photos ; 20 cm.ISBN: 1904879497Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6950.3 .T87 2006
(Browse shelf)
900093554
Available 900093554
Total holds: 0

Digitized

Why entrepreneurs should eat bananas C O N T E N T S ... ............................. I n t r o d u c t i o n ........................................................................XIII C H A P T E R 1.......................................................................... The Way o f t h e W o r l d ... 1 ......................................................... 1 An ongoing crisis ................................................................ 2 W h a t has changed? ............................................................. 3 I t is a l l about choices ......................................................... 6 Change as o p p o r t u n i t y ......................................................... 6 Taking c o n t r o l .................................................................... 8 The point of l i f e : what's i t a l l about? .................................... 9 Your purpose .................................................................... 1 0 Being human .................................................................... 1 2 The role o f management CASE STUDY: Gary CHAPTER 2 .................................................... 1 3 The new realities and the f u t u r e ......................................... 1 5 Lines ................................................. 1 8 ........................................................................ 23 P r a c t i c i n g Best P r a c t i c e ................................................... 23 Opportunities f o r growth .................................................... 2 4 Working t o o h a r d f o r t o o l i t t l e ........................................... 2 5 How can I f i n d the balance? What is i m p o r t a n t t o you? .............................................. 26 27 ................................................. Working smarter n o t harder ............................................... 2 8 W h a t is your philosophy? ................................................... 3 1 Understand your value! ..................................................... 33 35 CASE STU DY: Jackie Shevel CHAPTER 3 ............................................. ........................................................................ 39 Connecting w i t h E x i s t i n g Customers ................................... 39 What is t h i s t h i n g about selling? ........................................ 4 0 Understand the 80120 rule ................................................. 43 Creating emotional value CASE STU DY: Leonard 1 0 1 great ideas t o improve your business and your l i f e ! ................................................... 4 5 ........ 4 6 G . Lee ........................................... 7 1 C H A P T E R 4 ........................................................................ 7 5 Connecting w i t h New Customers ........................................ 7 5 Courting new customers Collaborating w i t h others .................................................... 7 6 .................................................. 9 0 Make your voice heard! ..................................................... 9 2 How different is your organization? .................................... 9 7 More than one way of networking ..................................... 1 0 2 CASE STUDY: Rachel Clacher .......................................... 1 0 7 CHAPTER 5 ...................................................................... 1 1 1 Connecting w i t h Your People ........................................... 1 1 1 The cost o f s t a f f turnover ................................................ 1 1 2 Managing t o keep your s t a f f ............................................. 1 1 5 CASE ST U DY: Rajen Devadason ....................................... 1 2 8 CHAPTER 6 ...................................................................... 1 3 3 Connecting w i t h L i f e ...................................................... 1 3 3 The three Ps Where do .................................................................. you go f r o m here? ............................................ 135 150 Appendices ........................................................................ 1 5 3 A P P E N D I X A ................................................................ 1 5 5 Checklist: Planning t o become focused Standard customer survey letter .......................... 1 5 5 A P P E N D I X B ................................................................ 1 5 8 ................................... 1 5 8 A P P E N D I X C ................................................................. 5 9 1 Customer survey fax-back f o r m APPENDIX D .................................... 1 5 9 ................................................................ 1 6 0 Customer service feedback f o r m Pre-project checklist ...................................1 6 0 162 A P P E N D I X E ................................................................ ................................................... 1 6 2 A P P E N D I X F ................................................................. 1 6 3 Team performance questionnaire ...................................6 3 1 APPENDIX G APPENDIX H ................................................................ 1 6 4 Self-assessment questionnaire f o r team members ............ 1 6 4 ................................................................1 6 5 Self-assessment questionnaire f o r managers ................... 1 6 5 Bibliography ...................................................................... 166 How t o b u i l d on t h e ideas learned i n this book ...................... 1 6 9

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