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Trading up: why consumers want new luxury goods... and how companies create them

Author: Silverstein, Michael J. Publisher: Portfolio, 2005.Language: EnglishDescription: 300 p. ; 23 cm.ISBN: 1591840805Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HB841 .S55 2005
(Browse shelf)
900094727
Available 900094727
Book Europe Campus
Main Collection
Print HB841 .S55 2005
(Browse shelf)
001179724
Available 001179724
Total holds: 0

Includes index

Digitized

Trading up Preface by Leslie Wexner Introduction to 2005 Edition 1 Trading Up to New Luxury: An Overview vii xiii 2 The Spenders and Their Needs: Sociodemographics, Emotional Drivers 3 The Creators and Their Goods: Definitions, Forces, Practices 4 Inside the New American Home: Retailers, Appliance Innovators 5 Eating As an Emotional Experience: Panera, The Cheesecake Factory, Trader Joe's Awakening the American Palate to Wine: Kendall-Jackson The World Is a Sexy Place: Victoria's Secret The Old World in New Luxury Bottles: Belvedere, Boston Beer Demonstrably Superior and Pleasingly Different: Callaway 10 Only the Best for Members of the Family: American Girl, Pet Food 1 A Cautionary Tale of an Old Luxury Brand: 1 Cadillac 12 The Opportunity: Growth Areas, a Work Plan 13 A Call to Action About Our Sources Acknowledgments Index

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