Trading up: why consumers want new luxury goods... and how companies create them
Author: Silverstein, Michael J. Publisher: Portfolio, 2005.Language: EnglishDescription: 300 p. ; 23 cm.ISBN: 1591840805Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Main Collection |
HB841 .S55 2005
(Browse shelf) 900094727 |
Available | 900094727 | |||
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Europe Campus Main Collection |
HB841 .S55 2005
(Browse shelf) 32419001179724 |
Available | 32419001179724 |
Includes index
Digitized
Trading up Preface by Leslie Wexner Introduction to 2005 Edition 1 Trading Up to New Luxury: An Overview vii xiii 2 The Spenders and Their Needs: Sociodemographics, Emotional Drivers 3 The Creators and Their Goods: Definitions, Forces, Practices 4 Inside the New American Home: Retailers, Appliance Innovators 5 Eating As an Emotional Experience: Panera, The Cheesecake Factory, Trader Joe's Awakening the American Palate to Wine: Kendall-Jackson The World Is a Sexy Place: Victoria's Secret The Old World in New Luxury Bottles: Belvedere, Boston Beer Demonstrably Superior and Pleasingly Different: Callaway 10 Only the Best for Members of the Family: American Girl, Pet Food 1 A Cautionary Tale of an Old Luxury Brand: 1 Cadillac 12 The Opportunity: Growth Areas, a Work Plan 13 A Call to Action About Our Sources Acknowledgments Index
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