Customers are people: the human touch
Author: McKean, John Publisher: Wiley, 2002.Language: EnglishDescription: 313 p. ; 24 cm.ISBN: 0470818891Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.55 .M35 2002
(Browse shelf) 001157423 |
Available | 001157423 |
Includes bibliographical references and index
Digitized
Customers are People ... The Human Touch Contents Preface vii Acknowledgements ix 1 Customers as People 1 2 Leading the Human Firm 9 3 Acknowledging Customers 55 4 Treating Customers with Respect 91 5 Building Trust with Customers 121 6 Communicating Humanly with Customers 143 7 Human Touch as a Series of Interactions 179 8 Human Touch as a Process 229 9 Implementing Technology to Humanize (Not Dehumanize) 275 10 Conclusion -- Releasing Your Business's Humanity 299 Index 301
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