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Customers are people: the human touch

Author: McKean, John Publisher: Wiley, 2002.Language: EnglishDescription: 313 p. ; 24 cm.ISBN: 0470818891Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.55 .M35 2002
(Browse shelf)
Available 001157423
Total holds: 0

Includes bibliographical references and index


Customers are People ... The Human Touch Contents Preface vii Acknowledgements ix 1 Customers as People 1 2 Leading the Human Firm 9 3 Acknowledging Customers 55 4 Treating Customers with Respect 91 5 Building Trust with Customers 121 6 Communicating Humanly with Customers 143 7 Human Touch as a Series of Interactions 179 8 Human Touch as a Process 229 9 Implementing Technology to Humanize (Not Dehumanize) 275 10 Conclusion -- Releasing Your Business's Humanity 299 Index 301

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