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The Growth gamble: when leaders should bet big on new businesses and how to avoid expensive failures

Author: Campbell, Andrew ; Park, RobertPublisher: Brealey, 2005.Language: EnglishDescription: 321 p. ; 24 cm.ISBN: 1904838049Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2746 .C36 2005
(Browse shelf)
Available 001157480
Total holds: 0

Includes bibliographical references and index


The Growth Gamble When Leaders Should Bet Big on New Businesses and How to Avoid Expensive Failures Contents Foreword by Professor Gary Hamel Preface and Reader's Guide Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 The Challenge of New Businesses Beating the Odds The Difficulties of Building New Legs When Low Growth Is Better than Gambling The New Businesses Traffic Lights Diversification Searching for New Businesses Is There a Role for Corporate Venturing? Positioning and Supporting a New Business ix 1 8 19 43 65 92 150 178 207 231 263 269 298 306 315 322 Chapter 10 An Age of Realism Appendix A Advice from Other Authors Appendix B A Database of Success Stories Notes Index Acknowledgments

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