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The strategy and tactics of pricing: a guide to growing more profitably

Author: Nagle, Thomas T. ; Hogan, John E.Publisher: Prentice Hall, 2006. ; Pearson Education, 2006.Edition: 4th ed.Language: EnglishDescription: 349 p. : Graphs/Ill. ; 24 cm.ISBN: 0131856774Type of document: BookNote: Doriot: for 2014-2015 coursesBibliography/Index: Includes bibliographical references and index
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Book (short loan) Asia Campus
Textbook Collection
Print HF5416.5 .N34 2006
(Browse shelf)
900098926
Available 900098926
Book Asia Campus
Textbook Collection
Print HF5416.5 .N34 2006
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900098918
Consultation only 900098918
Book (short loan) Asia Campus
Textbook Collection
Print HF5416.5 .N34 2006
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900099981
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Book Europe Campus
Main Collection
Print HF5416.5 .N34 2006
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001119159
Available 001119159
Book Europe Campus
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001209828
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Book Middle East Campus
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Print HF5416.5 .N34 2006
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500009404
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Doriot: for 2014-2015 courses

Includes bibliographical references and index

Digitized

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Brief Contents Chapter 1 Tactical Pricing: Changing the Pricing Game to Drive Profitable Growth 1 Chapter 2 Pricing Strategy: An Integrated Approach 14 Chapter 3 Value Creation: The Source of Pricing Advantage 27 Chapter 4 Price Structure: Segmentation Pricing Tactics for Separating Markets 54 Chapter 5 Price and Value Communication: Strategies to Influence Willingness-to-Pay 81 Chapter 6 Pricing Policy: Managing Customer Expectations and Behaviors 104 Chapter 7 Price Level: Setting the Right Price for Sustainable Profit 124 Chapter 8 Costs: How Should They Affect Pricing Decisions? 149 Chapter 9 Financial Analysis: Pricing for Profit Chapter 10 Competition: Managing Conflict Thoughtfully 213 Chapter 11 Pricing in Channels of Distribution: Managing Multiple Transactions and Relationships 241 Chapter 12 Pricing over the Product Life Cycle: Adapting Strategy in an Evolving Market 265 Chapter 13 Price and Value Measurement: Research Techniques to Supplement Judgment 281 Chapter 14 Ethics and the Law: Understanding the Constraints on Pricing 321 175

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