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The New global brands: managing non-government organizations in the 21st century

Author: Quelch, John A. ; Laidler-Kylander, NathaliePublisher: Thomson South-Western, 2006.Language: EnglishDescription: 324 p. : Graphs/Ill./Maps/Photos ; 24 cm.ISBN: 032432023XType of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.3 .Q84 2006
(Browse shelf)
Available 900249829
Book Europe Campus
Main Collection
Print HF5415.3 .Q84 2006
(Browse shelf)
Available 001211980
Total holds: 0

Includes bibliographical references


The new global brands Introduction 1 PART 1: Mission and Strategy Case I: Case 2: Case 3: Starting Out: Peace WindsJapan Redefining Mission: Amnesty International Mission, Strategy and Organization: Oxfam America in 2002 28 37 62 PART 2: Progress and Performance Case 4: Case 5: Case 6 : Managing Organic Growth: BRAC 84 Growing Through Partnering: ACCION International 112 Assessing Performance: International Federation 143 of Red Cross and Red Crescent Societies PART 3 Brand Meaning : Case 7: Case 8 : Case 9 : Understanding Brand Meaning: UNICEF Communicating Brand Meaning: CARE USA Managing Dual Brands: The BRAC and Aarong Commercial Brands 174 197 226 PART 4: Brand Value Case 10: Case I I: Case 12: Assessing Brand Value: Habitat for Humanity International: Brand Valuation Leveraging Brand Value: WWF Sustaining Brand Value: Mkdecins Sans Frontieres 248 273 297

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