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Start up: how to start up a successful business from absolutely nothing

Author: Jackson, Liz Publisher: Prentice Hall, 2006.Language: EnglishDescription: 145 p. ; 21 cm.ISBN: 0273706020Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD62.5 .J33 2006
(Browse shelf)
Available 900093620
Total holds: 0


Start up! Contents Introduction ix 1 Starting I Thinking of a business idea 6 Have a look at franchises 6 Get your plan together 8 Presentation is everything 8 Maintain a trusted sounding board 10 Maintain a network of supportive people 10 Check a l l sources of funding 12 Funding start-up and growth 12 Company names that work 14 Action overcomes fear 14 How to sell 20 Testimonials 21 Deciding how many people you need 22 Finding the right people 22 Keep your focus 24 Keep your uniqueness 24 Dealing with setbacks 26 Create a great image 26 2 Developing 29 Premises and contracts 32 Measuring up 32 Embrace the things most people fear 34 Get your accounts organized from Day One 38 Don't spend more than you need to 38 Don't juggle too many balls 40 Choosing suppliers and partners 40 Brochures, website, letters, e-mails, etc. 40 Moments of truth 41 Website marketing 42 3 Expanding 43 Read the poem 'If' 46 Keep the ball in your court 46 Keep your pipeline primed 46 Don't do anything until you get a signed order 47 Business Link 52 Don't be swayed by terminology or technical language 52 One for techies 52 4 Publicity (for free) 55 It's who you know 60 Build a PR network of journalist contacts 60 Create your own 'story' 60 Write an article on your subject 61 Finding awards to enter 61 Entering business awards 70 Do speaking events 71 Maximize your presentation skills 71 5 Customers 75 The customer is always right 78 The customer is the business 78 You don't have to be perfect to win 80 Believe your product is the best 80 Have confidence in your systems 80 Don't keep reducing the price 80 Setting a price for a proposal 81 Remember the subliminal messages 82 Remember that customers have plenty of choices 84 6 Money 87 Meet a l l your legal requirements 90 Know where you are at a l l times 90 Set a budget and measure success against it 90 Practical tips for managing cash flow 91 Don't spend anything you don't need to 96 Reducing costs 96 Least-cost routing 96 Rates reductions 97 Purchase price vs ongoing costs 97 Business results 97 Accountants, bankers and investors 98 Setting prices 100 Know your labour market 100 7 People 101 Know your own strengths and weaknesses 104 Know your staff's strengths and weaknesses 104 Part-time hours, big-time result 105 Deciding employee salaries and benefits 106 Recognize staff achievement 110 Do as you want them to do 110 Do little things for your people 110 Sit next to your people and do their job 114 Never stop learning 114 Get to know your people and their circumstances 115 Listen, listen, listen 115 8 You 119 Set huge goals - use your imagination 126 Don't believe in luck 126 Keep positive 126 Enjoy everything you do 127 Keep mentally and physically fit 128 Get on with it 128 As you approach one goal, set the next 132 Keep enjoying what you do 132 Appendix 135

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