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Cyberstrategy: business strategy for extranets, intranets and the internet

Author: Bickerton, Pauline ; Bickerton, Matthew ; Simpson-Holley, KatePublisher: Butterworth, 2000.Language: EnglishDescription: 182 p. ; 23 cm.ISBN: 0750642033Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print TK5105.875 .I57 B53 2000
(Browse shelf)
900094701
Available 900094701
Total holds: 0

Includes index

Digitized

Cyberstrategy Acknowledgements 1 Introduction Where should your organization invest? Internet, Extranet or Intranet? The cyberstrategy model Bridging the gap between marketing and IT through strategic planning What is the business case for Internets? What is the business case for Extranets? What is the business case for Intranets? What next? Conclusion On the Internet Your Internet strategy Assessing the business case Assessing your marketing objectives Your Internet mission statement Cost-benefit analysis of Internet development The business case for integrating the Internet within your organization What are your competitors doing? What do your customers want from you on the Internet? Implementation What next? Conclusion On the Internet Your Extranet strategy 93 vii 1 1 2 3 4 How critical are Extranets to your organization? Assessing the business case Implementation What next? Conclusion On the Internet References 5 Your Intranet strategy The political minefield Assessing the business case Implementation What next? Conclusion On the Internet 95 115 115 118 119 119 120 6 Conclusion 166 168 Appendix: A guide to legal issues Foreword 168 Advertising 168 Distance selling 169 Jurisdiction 170 Defamatory, obscene, discriminatory or harassing material 171 Intellectual property rights 172 Copyright ownership 172 173 Use of a third party's copyright Software licences 173 Hypertext links 174 175 Trade marks / passing off Domain names 175 Disclaimers 176 Data protection 176 Forming a contract 177 Business communications 178 Confidence 179 Implications of discovery obligations 180 Index 181

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