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Why innovation fails

Author: Franklin, Carl Publisher: Spiro Press, 2005.Language: EnglishDescription: 240 p. ; 21 cm.ISBN: 184439106XType of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD45 .F73 2005
(Browse shelf)
Available 900094297
Total holds: 0

Includes index


Why innovation fails Introduction xiii 1 Why the metric system isn't rocket science 2 A brief history of so what? 3 Flowers and weeds 4 Learning the lessons of the past 5 We have the technology, but don't believe the hype 6 How bad thinking kills good ideas 7 Understanding the customer 8 The home of the future? 9 Innovation in the office 10 The best laid plans of men with mice 11 Is shopping rational? 12 Why innovation succeeds 13 Failure is an option Appendix Further reading1Bibliography

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