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Understanding concepts of business strategy

Publisher: Thomson South-Western, 2006.Language: EnglishDescription: 125 p. : Photos ; 23 cm.ISBN: 0324306040Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.28 .D83 2006
(Browse shelf)
Available 900094347
Total holds: 0

Includes index


Preface xv About the Authors xix Understanding concepts of business strategy Part 1 the ~ i s s i o nstatement, v i s i o n and strategy 3 c h a p te r 1 Basics in Strategic Management 4 2 Leadership for Strategists 24 Part 2 strategic maLysis 43 3 Business Strategy and the External Environment 44 4 The Firm 68 Part 3 strategic thinking 91 5 6 7 8 9 Business-Level Thinking 92 Product Strategies 116 Mergers and Acquisitions 140 Global Competition 160 Strategic Alliances 184 Glossary G-1 Name lndex 1-1 Company lndex 1-4 Subject lndex 1-7

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