Understanding concepts of business strategy
Publisher: Thomson South-Western, 2006.Language: EnglishDescription: 125 p. : Photos ; 23 cm.ISBN: 0324306040Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HD30.28 .D83 2006
(Browse shelf) 900094347 |
Available | 900094347 |
Includes index
Digitized
Preface xv About the Authors xix Understanding concepts of business strategy Part 1 the ~ i s s i o nstatement, v i s i o n and strategy 3 c h a p te r 1 Basics in Strategic Management 4 2 Leadership for Strategists 24 Part 2 strategic maLysis 43 3 Business Strategy and the External Environment 44 4 The Firm 68 Part 3 strategic thinking 91 5 6 7 8 9 Business-Level Thinking 92 Product Strategies 116 Mergers and Acquisitions 140 Global Competition 160 Strategic Alliances 184 Glossary G-1 Name lndex 1-1 Company lndex 1-4 Subject lndex 1-7
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