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A Focused issue on the marketing process in organizational competence

Author: Sanchez, Ron ; Freiling, Jorg Series: Research in competence-based management ; 1 Publisher: JAI Press, 2005.Language: EnglishDescription: 270 p. ; 24 cm.ISBN: 0762312092Type of document: BookBibliography/Index: Includes bibliographical referencesContents Note: Includes chapter by Midgley, David F. "Relating customer value to strategic competence: a discrete choice measurement approach" p. 15-45
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.15 .M37 2005
(Browse shelf)
001156797
Available 001156797
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Includes bibliographical references

Includes chapter by Midgley, David F. "Relating customer value to strategic competence: a discrete choice measurement approach" p. 15-45

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A Focused Issue on The Marketing in Organizational Competence Contents LIST OF CONTRIBUTORS EDITORS' INTRODUCTION vii ix COMPETENCE-BASED MANAGEMENT AND MARKETING: BUILDING ON A COMMON GROUND FOR THEORY, RESEARCH, AND PRACTICE Ron Sanchez and Jörg Freiling 1 RELATING CUSTOMER VALUE TO STRATEGIC COMPETENCE: A DISCRETE CHOICE MEASUREMENT APPROACH Jeff D. Brazell, Timothy M Devinney and David Midgley 15 CAPABILITY IMPLICATIONS OF DIFFERENT FORMS OF VALUE CREATION Johan Wallin 47 MANAGING IN EMERGENCE: CAPABILITIES FOR INFLUENCING THE BIRTH OF NEW BUSINESS FIELDS Kristian Möller and Senja Svahn 73 THE RELATION BETWEEN FIRMS' STRATEGIC ORIENTATION AND CAPABILITIES: WHAT DO THEIR STRATEGIC MARKETING PLANS TELL US? Paul Ingenbleek, Ruud T. Frambach and Theo M M Verhallen v 99 vi CONTENTS MOBILISING CONSUMER COMPETENCE TO CREATE TECHNOLOGY TRANSITION PATHS: THE EXAMPLE OF THE NORDEA INTERNET BANK Staffan Hultén, Anna Nyberg and Karl-Olof Hammarkvist 121 COMPETENCE-BASED MANAGEMENT OF CO-LOCATION ARRANGEMENTS Jörg Freiling 145 STRATEGIC IMPLICATIONS OF A COMPETENCE-BASED MANAGEMENT APPROACH TO ACCOUNT MANAGEMENT Derrick Philippe Gosselin and Aimé Heene 173 STANDARDIZATION STRATEGY IN MODULAR AND NETWORK MARKETS: CAPABILITIES AND CRITICAL SUCCESS FACTORS IN COMPETENCES Vittorio Chiesa, Raffaella Manzini and Giovanni Toletti MODULAR DESIGN AS A KEY CAPABILITY FOR CREATING FUTURE PRODUCTS UNDER UNCERTAINTY Umut Asan, Seçkin Polat and Seyda Serdar Asan 197 237

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