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Who won the Danone boycott? (A, B, and C)

Author: Hunter, Mark ; De Bettignies, Henri-Claude ; Le Menestrel, MarcINSEAD Area: Asian Business and Comparative ManagementPublisher: Fontainebleau : INSEAD, 2006.Language: EnglishDescription: 14 p. + 2 p. + 5 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.Pedagogical Objectives: Participants are asked to consider how crisis strategies may have long-term as well as short-term effects, and to consider alternative strategies for dealing with social conflicts. The comparative costs and risks of these strategies, rather than a definitive choice, is the object of the discussion.
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Print Consultation only BC007391
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

Participants are asked to consider how crisis strategies may have long-term as well as short-term effects, and to consider alternative strategies for dealing with social conflicts. The comparative costs and risks of these strategies, rather than a definitive choice, is the object of the discussion.

A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

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