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Service strategies: growth beyond the core : FT mastering uncertainty series
Author: Reinartz, Werner J. ; Ulaga, WolfgangINSEAD Area: MarketingIn: Financial Times, 31/03/2006 Language: EnglishDescription: p. 10-11.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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