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The Future of European business leadership

Author: Kets de Vries, Manfred F. R. ; Korotov, KonstantinINSEAD Area: Entrepreneurship and Family EnterpriseIn: European Business Forum, no. 24, spring 2006 Language: EnglishDescription: p. 36-42.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: As illustrated by Nestlé's experience with Perrier, running a global business is no easy task. Balancing the interests of a culturally diverse and often fiercely patriotic workforce is just one of the many challenges that await aspiring European leaders.
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INSEAD Article Europe Campus
Available BC007378
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As illustrated by Nestlé's experience with Perrier, running a global business is no easy task. Balancing the interests of a culturally diverse and often fiercely patriotic workforce is just one of the many challenges that await aspiring European leaders.

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