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Smart business

Author: Leibert, John A. Publisher: Capstone, 2004.Language: EnglishDescription: 285 p. ; 22 cm.ISBN: 1841125830Type of document: BookBibliography/Index: Includes bibliographical references and index
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD28 .L45 2004
(Browse shelf)
001156375
Available 001156375
Total holds: 0

Includes bibliographical references and index

Digitized

Smart Business Contents Acknowledgments Summary of Ideas ix xi Introduction - This is Business 1 Smart Business 2 Your Place in the Corporate World 1 3 7 PART I - Efficient Customer Value Creation 3 How do Companies Create Value? 15 17 Creating Value for Customers 4 How to Meet Customers' Needs 5 Earning the Customers' Trust 6 Persuading Customers to Buy Your Products 31 51 63 Being Efficient 7 Efficiency Gains from Technology Investment 8 Learning How to be More Efficient 73 87 PART II - Good Management 9 How to Manage 101 103 Management 10 How to Delegate 119 Strategy 11 Forecasting Market Dynamics 12 Creating a Lasting Competitive Advantage 13 A Systematic Approach to Planning 129 153 171 Organization 14 Designing an Effective Organization 15 How to Manage Change 16 Keeping Track of the Money 17 The Future of Business 183 199 213 231 PART III - Achieving Personal Success 18 How to Achieve Personal Success in Business 19 How to Become a Great Manager 20 How to Teach Yourself New Skills Appendix Index 241 243 251 265 273 279

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