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The European truck manufacturing industry: an industry overview

Author: Sleuwaegen, Leo ; Verdin, PaulINSEAD Area: Strategy In: European corporate strategy: heading for 2000 - Landreth, Oliver - 1992 - Book Language: EnglishDescription: p. 54-69.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: This case provides an overview of the strategies being implemented by Europe's leading truck manufacturers as they fight against deregulation within their own, and their clients' sectors.
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This case provides an overview of the strategies being implemented by Europe's leading truck manufacturers as they fight against deregulation within their own, and their clients' sectors.

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