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Risk taking and information handling in consumer behavior

Author: Cox, Donald F Corporate author: Harvard University Publisher: Harvard University Press, 1967.Language: EnglishDescription: xiii, 667 p ; 22 cm.Type of document: BookNote: Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School/Bibliography: p. 641-667
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HB801 .R5
(Browse shelf)
000210140
Available 000210140
Total holds: 0

Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School/Bibliography: p. 641-667

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