Normal view
MARC view
Semiotics in marketing
Author: Pinson, Christian INSEAD Area: MarketingIn: Encyclopedia of language and linguistics; Elsevier, 1990 Language: EnglishType of document: INSEAD ChapterNote: Please note that no copies are availableAbstract: The article is a review of the semiotic literature in marketing. It aims to present a concise survey of the diverse theories and uses of semiotics by marketing scholars| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Digital Library | Available | BC000515 |
Total holds: 0
Please note that no copies are available
The article is a review of the semiotic literature in marketing. It aims to present a concise survey of the diverse theories and uses of semiotics by marketing scholars
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