Electrolux: the acquisition of Zanussi
Author: Ghoshal, Sumantra ; Haspeslagh, PhilippeINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1989.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy ?Pedagogical Objectives: Pedagogical objectives not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC000044 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
Pedagogical objectives not available
International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux. It focuses around the central question, how do you manage acquisitions within an overall company strategy ?
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