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Plant genetic systems ( A and B)

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations Management In: Cases in strategic management - Hill, Charles W. L.;Jones, Gareth R. - 1993 - Book Language: EnglishDescription: p. 778-797.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Case A describes the creation and evolution of a Belgian venture in the area of plant genetic engineering. The case discusses the management of innovations in high technology and the link between RandD strategy and business strategy. Case B describes the company's strategic options, by the end of 1987, to turn its initial technical success into an economic success and gives an update of the evolution of the company until January 1989
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Case A describes the creation and evolution of a Belgian venture in the area of plant genetic engineering. The case discusses the management of innovations in high technology and the link between RandD strategy and business strategy. Case B describes the company's strategic options, by the end of 1987, to turn its initial technical success into an economic success and gives an update of the evolution of the company until January 1989

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