Nissan Motor Co. Europe
Author: Schneider, Susan C. ; Asakura, AyakoINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 1989.Language: EnglishDescription: 14 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Describes Nissan Motor Company's operations in Spain and Italy (manufacturing and sales). It depicts the management approach as being 'local' versus 'Japanese'. It also highlights problems experienced by the Japanese expatriate.Pedagogical Objectives: · To demonstrate 'local' approach to MNC-subsidiary relationships · To raise the issue of 'local' versus 'global' trade-offs · To raise concerns about perceptions of autonomy at local level and the concerns of Japanese expatriates.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Europe Campus INSEAD Publications Display | Consultation only | BC000042 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
· To demonstrate 'local' approach to MNC-subsidiary relationships · To raise the issue of 'local' versus 'global' trade-offs · To raise concerns about perceptions of autonomy at local level and the concerns of Japanese expatriates.
Describes Nissan Motor Company's operations in Spain and Italy (manufacturing and sales). It depicts the management approach as being 'local' versus 'Japanese'. It also highlights problems experienced by the Japanese expatriate.
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