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Managing across cultures and national borders

Author: Laurent, André INSEAD Area: Organisational Behaviour In: Single market Europe: opportunities and challenges for business - Makridakis, Spyros - 1991 - INSEAD Book Language: EnglishDescription: p. 195-214.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: National differences in management styles and in conceptions of organization bring new challenges to European managers as they develop pan-European corporations. Cultural diversity may represent Europe's competitive advantage provided that managers develop cross-cultural skills to handle their differences constructively.
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National differences in management styles and in conceptions of organization bring new challenges to European managers as they develop pan-European corporations. Cultural diversity may represent Europe's competitive advantage provided that managers develop cross-cultural skills to handle their differences constructively.

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