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Joint venture satisfaction in Asia Pacific

Author: Lasserre, Philippe INSEAD Area: Asian Business and Comparative ManagementIn: Asia Pacific Journal of Management, vol. 16, no. 1, 1999 Language: EnglishDescription: p. 1-28.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Entering and developing a presence in the Asia-Pacific region has requiered, and in most cases, still requires the setting up of joint ventures with a local partner, particularly when the prime motive of the operation is to capture opportunities in local markets. The objectives of the research presented in this article are to identify the factors which are associated with a satisfactory perception of joint ventures from the point of view of Western managers and to identify the major differences in joint venture characteristics acros countries in the Asia-Pacific region
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Entering and developing a presence in the Asia-Pacific region has requiered, and in most cases, still requires the setting up of joint ventures with a local partner, particularly when the prime motive of the operation is to capture opportunities in local markets. The objectives of the research presented in this article are to identify the factors which are associated with a satisfactory perception of joint ventures from the point of view of Western managers and to identify the major differences in joint venture characteristics acros countries in the Asia-Pacific region

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