Selecting a foreign partner for technology transfer
Author: Lasserre, Philippe INSEAD Area: StrategyIn: Long Range Planning, vol. 17, no. 6, 1984 Language: EnglishDescription: p. 43-49.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: This article proposes a method for evaluating the strategy and resources of local and foreign partners in technology transfer based on normal sound management practice. The author has had considerable experience of the process in business ventures in the Asean region and has found that not enough time, effort and research is invested in the initial negotiations. He suggests that a year or more should be allowed for the foreign staff to become familiar with the country and the business practices of local companies| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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This article proposes a method for evaluating the strategy and resources of local and foreign partners in technology transfer based on normal sound management practice. The author has had considerable experience of the process in business ventures in the Asean region and has found that not enough time, effort and research is invested in the initial negotiations. He suggests that a year or more should be allowed for the foreign staff to become familiar with the country and the business practices of local companies
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