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The Strategic challenge of the Asia Pacific region for western companies

Author: Lasserre, Philippe INSEAD Area: StrategyIn: Asia Pacific Journal of Economics and Business, vol. 1, no. 1, jun. 1997 Language: EnglishDescription: p. 18-38.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Gone are the days when the western companies considered Asia an area of low priority in their global corporate strategic development. These companies have now realized that growth in the next decades will come from the Asia Pacific rim. This paper identifies the challenges faced by western companies operating in the Asia Pacific region and discusses practices and strategies for meeting these challenges
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INSEAD Article Europe Campus
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Gone are the days when the western companies considered Asia an area of low priority in their global corporate strategic development. These companies have now realized that growth in the next decades will come from the Asia Pacific rim. This paper identifies the challenges faced by western companies operating in the Asia Pacific region and discusses practices and strategies for meeting these challenges

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