Normal view MARC view

Strategic channel design

Author: Anderson, Erin ; Day, George S. ; Rangan, V. KasturiINSEAD Area: MarketingIn: Sloan Management Review, vol. 38, no. 4, summer 1997 Language: EnglishDescription: p. 59-69.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: When choosing distribution channels, companies need to rely on design principles that are aligned with their overall competitive strategy and performance objectives.
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
INSEAD Article Europe Campus
Available BC004046
Total holds: 0

Ask Qualtrics

When choosing distribution channels, companies need to rely on design principles that are aligned with their overall competitive strategy and performance objectives.

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?