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The Virgin iconoclast

Author: Kets de Vries, Manfred F. R. INSEAD Area: Entrepreneurship and Family EnterpriseIn: Across the Board, vol. 33, no. 2, feb. 1996 Language: EnglishDescription: p. 36-41.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Richard Branson isn't your typical British CEO, and his Virgin Group isn't your typical British company - as competitors are discovering to their rue
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INSEAD Article Europe Campus
Available BC004032
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Richard Branson isn't your typical British CEO, and his Virgin Group isn't your typical British company - as competitors are discovering to their rue

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