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Trade-offs in the investment decisions of European venture capitalists

Author: Muzyka, Daniel F. ; Leleux, Benoît F. ; Birley, SueINSEAD Area: Entrepreneurship and Family EnterpriseIn: Journal of Business Venturing, vol. 11, 1996 Language: EnglishDescription: p. 273-287.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Previous studies of venture capital investment criteria, which have tended to utilize traditional Lickert-scaled survey methods, have produced some general findings which indicate that the "human factor" is of utmost importance. However, virtually all of these studies have been undertaken with US based venture capitalists. In addition, the studies have generally been exploratory and have assumed a single hierarchy of decision criteria in all cases and across all venture capitalists. We do not accept that this is valid; therefore, our study tested this assumption by investigating the trade-offs made by venture capitalists in Europe
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Previous studies of venture capital investment criteria, which have tended to utilize traditional Lickert-scaled survey methods, have produced some general findings which indicate that the "human factor" is of utmost importance. However, virtually all of these studies have been undertaken with US based venture capitalists. In addition, the studies have generally been exploratory and have assumed a single hierarchy of decision criteria in all cases and across all venture capitalists. We do not accept that this is valid; therefore, our study tested this assumption by investigating the trade-offs made by venture capitalists in Europe

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