Normal view MARC view

Consumer's implicit product theories: research issues

Author: Pinson, Christian INSEAD Area: MarketingIn: Design Recherche, no. 2, September 1992 Language: EnglishDescription: p. 25-36.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: This article builds on the idea that consumers use expected relationships between product attributes when they have to draw inferences about uncertain product characteristics. These individuals' expectancies, regarding the way product attributes are related, are conceived of as composing implicit product theories. The paper illustrates the existence of these implicit product theories and addresses some of the issues that deserve future attention
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
INSEAD Article Europe Campus
Available BC003854
Total holds: 0

Ask Qualtrics

This article builds on the idea that consumers use expected relationships between product attributes when they have to draw inferences about uncertain product characteristics. These individuals' expectancies, regarding the way product attributes are related, are conceived of as composing implicit product theories. The paper illustrates the existence of these implicit product theories and addresses some of the issues that deserve future attention

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?