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Gathering and interpreting strategic intelligence in Asia Pacific

Author: Lasserre, Philippe ; Probert, JocelynINSEAD Area: StrategyIn: Long Range Planning, vol. 26, no.3, June 1993 Language: EnglishDescription: p. 56-66.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: This article considers the differences that foreign companies may face in gathering and processing strategic and marketing information in the Asia Pacific Region. European firms must gain understanding of the rules of the game in many diverse countries, ranging from post industrial Japan to State regulated less developped economies such as China. The classical "plannin" approach may not be suitable for doing business in the region. The article presents the results of a survey conducted towards European marketing and planning executives operating in the Asia Pacific region
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This article considers the differences that foreign companies may face in gathering and processing strategic and marketing information in the Asia Pacific Region. European firms must gain understanding of the rules of the game in many diverse countries, ranging from post industrial Japan to State regulated less developped economies such as China. The classical "plannin" approach may not be suitable for doing business in the region. The article presents the results of a survey conducted towards European marketing and planning executives operating in the Asia Pacific region

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