Normal view MARC view

Organizing competitor analysis systems

Author: Ghoshal, Sumantra ; Westney, EleanorINSEAD Area: StrategyIn: Strategic Management Journal, vol. 12, dec. 1991 Language: EnglishDescription: p. 17-31.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA systems by both competitor, analysts and by line and staff managers who are the main users of CA in these companies, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contributions and strenghten its role
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
INSEAD Article Europe Campus
Available BC003723
Total holds: 0

Ask Qualtrics

Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA systems by both competitor, analysts and by line and staff managers who are the main users of CA in these companies, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contributions and strenghten its role

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?