Reinventing Airbus
Author: Crawford, Robert J. ; Cadot, Olivier ; Gabel, H. Landis ; Traça, Daniel A.INSEAD Area: Economics and Political SciencePublisher: Fontainebleau : INSEAD, 1999.Language: EnglishDescription: 17 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with 747, but the consortium is divided on strategic priorities. Should if focus on changing its legal structure ? Should it maintain a market-share strategy ? Should the consortium seek a truce in the price war with Boeing ?Pedagogical Objectives: The case's objective is to discuss the strategic options for Boeing and Airbus and to understand how Airbus' idiosyncratic structure and internal decision-making process affect the nature of the competition with Boeing.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | BC000402 | ||||
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Europe Campus INSEAD Publications Display | Consultation only | BC000401 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case's objective is to discuss the strategic options for Boeing and Airbus and to understand how Airbus' idiosyncratic structure and internal decision-making process affect the nature of the competition with Boeing.
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with 747, but the consortium is divided on strategic priorities. Should if focus on changing its legal structure ? Should it maintain a market-share strategy ? Should the consortium seek a truce in the price war with Boeing ?
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